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by rcush 4936 days ago
It looks as though this site is not able to track individual people, but only companies. I'd guess they're doing this by querying each visitor IP with a database of known IP addresses used by companies. If so, it's not particularly sinister, not particularly useful, and not particularly accurate.

The discussion being had here - http://news.ycombinator.com/item?id=4891637 - deals with a site that is allegedly identifying visitors individually somehow, most likely through something to do with social media. However, I'm skeptical.