[jezzwar]

I don’t think this would spread widely through organic growth alone, but it would still be great if it did. It would probably need a strong growth moment to really take off.

In developed markets it could become a low-cost channel for promoting digital products. For people in lower-income markets, it could be a nice extra income stream that helps cover a few subscriptions or small expenses. The main thing is to make sure it doesn’t become exploitative or overwhelming.