[oblio]

Is that front and center in the UI? How many users know about this feature? Do they promote it as much as they promote other features they want to promote?

Location and marketing matter. Otherwise we're in the Hitchhiker's Guide to the Galaxy where the aliens put Earth's demolition notice on the bottom of a cupboard in a cellar on a planet light years away from Earth.

[philipallstar]

In what UI? I've definitely done it by accident as well as on purpose before.

Most people like apps because they're often better to use, unless you have accessibility requirements (and even then an app that makes sure accessibility is good might still be better than a website that makes sure accessibility is good).