[jmalicki]

AI has been making a ton for advertisers for decades. Think Facebook ads, Google search ads, etc.

That's a different and older kind of AI than chatbots, but it's not fundamentally different, but AI is the engine that makes their ad targeting so effective, and why they're some of the most profitable large companies on the planet.

[grey-area]

You’re talking about machine learning, that’s not what all this money has been ploughed into, and not what people mean when they say ‘AI’ today but you’re right that it’s much more clearly effective and profitable than LLMs.

[amazingamazing]

> but it's not fundamentally different

It is. We are talking about LLMs here.