[rainprincess]

I think this is a great point.

I want to add context for Duolingo because I think it's confounded by cultural conversation. Duolingo in some Q1 earnings call stated it was going to go AI-native. They were going to switch from contractors to AI. This led to a huge PR crisis, especially on TikTok, where they used to have a big online presence and GenZ influence. I'm not sure if they ever recovered the image they had after that.

They tried, and they got pushback from their consumer base.

Your Costco example makes a lot of sense to me. Right now at my company we are spending hundreds and thousands per employee, but it's not like everyone has an idea that is meant to be integrated into product. So everyone's just making more vaporware.

I do think this is the year the numbers and projections will start coming down to the ground. We can already see this with the fact that the leaders at the frontier labs have stopped talking about AGI and have started talking about token costs and just direct comparisons. It's no longer pie in the sky.