[jt2190]

> … internet fame / personal branding.

Also known as “social proof”/“social credibility”, and it’s a common mistake to assume it has no value whatsoever.

[resters]

Does it really matter that a review was written by "Ronald B Smith" vs "BrewersFan4000"?

I'd argue that it only matters when the goal is to convert "real name" accounts into something that is effectively merged with an Experian soft credit score, Google supercookie-powered profile, etc.