[GMoromisato]

If someone were to ask me, which I notice they're not, I'd say uni-context is just another word for "globalization". Specifically, the globalization caused by technological change, including the internet, but also standard container shipping.

Social networks are globalized. Being captain of your high school football team used to be special, but now it's nothing, when people are comparing themselves against Nobel-prize winning teenagers.

Almost all professional jobs are globalized. Software companies sell globally; financial companies sell globally; drug companies sell globally. That means the most talented professional can charge whatever they want because they can generate profits from a massive market.

But non-college-educated workers are left out. They can only get local jobs, which (a) don't pay as well, and (b) get competition from immigrants. This is exactly how Trump got in the White House and how so many right-wing parties rose across Europe. It's why Brexit happened.

Globalization is even the cause of enshittification. When your market is local, the opinion of your customers is important, and a good reputation allows you to expand to new regions. But when your market is global, you can only grow by extracting more value from existing customers.