[Terretta]

The presentation of the idea steers it into it.

Early on, it mattered to say "Avoid" (an active word) "action", rather than "Do" (affirmative) "not" (negation) "action" (affirmative again).

These days I take a pass on the rules to remove the bad thing from the rule and rephrase in terms of the desired behavior instead.

So it doesn't have to try to do not think about the pink elephant.