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by Zak
14 days ago
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I once read that app users are seven times more profitable than web users. That easily answers the author's question about why a company would bother make an app when a web page is the natural fit for the use case. I don't remember the source or methodology for that number, but I have no trouble believing it. An app gives the developer a foothold on the user's device. It can more easily send notifications, track the user's location, resist customization like ad blocking, and remain present on the user's device even when closed. It's easier to funnel users into profitable behavior with an app. Companies wouldn't do this if a large fraction of users refused the app, but most users don't. |
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