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by seanlinehan
4936 days ago
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The strategic thinking behind the move is brilliant. Even if the logo cost $100,000 there is an argument to be made that more people will be able to connect with the brand and hopefully will donate. I'm quite certain that this type of move could be majorly profitable. But as hackers we know that a solid idea is not enough... the execution is what truly matters. The UC system's idea is awesome; the execution is pretty bad. |
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It's likely going to cost millions. All the letterhead. Every web site. Physical signage.
"Connecting with the brand"? You're suggesting that people weren't familiar with the "brand" before?