[seanlinehan]

As a UC Berkeley student who has a passion for design, I can honestly say that the UC system has made a mistake here. Though I imagine this is probably the popular opinion.

However, I attempted to figure out what the symbolism in the logo was supposed to be. Disregarding the "fresh, hip, and modern" style that they were going for, I can definitely see how this could have been pitched. From my analysis, the U is supposed to subtly be shaped as a book and the C is supposed to be a loading sign... It's symbolically loading knowledge.

Regardless of the symbolism, my opinion is that it is painfully ugly and not representative of the UC system. If the regents were democratic, I would definitely vote to throw it out.

Edit: I didn't actually see the associated video before posting. [1] At least the book symbolism shined through without knowing that first. That's one plus, I suppose.

[1] http://vimeo.com/53530934