[gojkoa]

ultimately product success metrics such as market share and revenue, but those are lagging and might not be measurable over a 4 month period (the original study duration). beyond that, behaviour changes for users (is the product more useful?). those can be measured more frequently and can be compared to the previous period. if not that, than delivery output metrics such as cycle time for development (are we delivering faster?) paired with failure demand (% of tickets we thought were delivered but required rework/fixing). PRs are tied to effort/delivery process inputs, not outputs.