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by ZuLuuuuuu
18 days ago
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A lot of people attribute the Windows Phone switch as the end of Nokia but that would only be true if people did not like Windows Phone. On the contrary, Windows phones were loved by their users. And I say this as a person who used Symbian Belle, then Meego (I had the piano white Nokia N9!) and then Windows Phone. Meego was fantastic, but Windows Phone was fantastic as well. And arguably it had more reach: modern Windows OS was working on mobile phones, tablets, wearables, Xbox and even AR glasses like HoloLens. A developer's dream, you write once and it works on every form factor which has Windows. You could even plug your Windows phone to a docking station and you would have a Windows desktop! What killed Nokia was being late to the game, and what killed Windows Phone was first the lack of apps (which was getting better but very slowly) and Satya not being happy with low margins and slow progress, compared to Azure. |
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- Windows Phone had no brand value. It didn’t add to the Nokia brand. It detracted from it
- Windows Phone allowed very minimal UI customization. This meant that Nokia could add little to no Nokia specific functionality
- Windows Phone allowed minimal hardware customization. This meant all Nokia phones looked and behaved like cheap Chinese phones for less than half the price
- Windows Phone was closed source, which meant Nokia engineers could not add either hardware or software functionality beyond whar Windows Phone already supported.
- As part of the Windows phone transition, MS required Nokia to kill their own OS development. Switching to Windows Phone was a hard 1 way turn.
The alternative to Nokia at the time wasn’t Windows Phone vs Meego. It was Windows Phone vs Meego vs Android vs Android + Meego.
The obvious, both contemporaneous and in hindsight, choice was to go with Android which and continue Meego dev on the side as a fallback. Android brought Nokia up to speed on the hardware and app ecosystem side, while allowing them to innovate on the hardware side and using their brand + unique designs + hardware quality to be a leading Android developer.