[yanhangyhy]

> you would think they would love it?

no. i just found it funny.

> Or is there something more going on?

I remember BYD actually had to design models specifically tailored to the Japanese market (k-car)—their preferences are honestly so bizarre. I think a lot of this comes down to their national character. Once external momentum fades—like the industrial transfers from the US—they seem to lose the drive for technological innovation. They just cling to whatever they already have and refuse to adapt to global shifts.People in Japan are still using Yahoo and fax machines（not to mention their own bizarrely proprietary text editors,Hidemaru/SAKURA editor, to compare, in china, it's also vscode）.

Toyota is still digging its heels in on gas-powered cars, even though the fact that Tesla used Japanese batteries in its early days proves Japan was once ahead of the curve.but they always seem to retreat right back into their comfort zone after a brief flash of brilliance, watching the rest of the world race ahead while they continue living in the past.

[freetime2]

> I remember BYD actually had to design models specifically tailored to the Japanese market (k-car)—their preferences are honestly so bizarre.

You say this in past tense, but BYD's kei car won't be released until later this month [1]. It remains to be seen how well it will sell. I think they are expected to sell maybe 5,000 units per year initially, but obviously they are looking to expand sales over time.

And what's wrong with kei cars? They are inexpensive to buy, fuel efficient, easy to park, inexpensive to maintain, are shockingly roomy inside, and have practical features like sliding doors. They aren't the fastest or most luxurious cars in the world - but as a tool for getting around they do their job very well.

The government also provides strong monetary incentives to drive kei cars in the form of lower taxes and inspection costs, which is another reason they are so popular. That's why the BYD Racco is kind of a big deal - they are the first non-Japanese manufacturer to design a car that complies with kei car standards. No other foreign manufacturers to date have felt it was worth the effort.

[1] https://en.wikipedia.org/wiki/BYD_Racco

[numpad0]

I think the point GP's trying to make is that Japanese market require everything to be specifically designed for it, despite that the opposite rarely being true. One related concept I've seen mentioned is "Japan takes executive summaries of things and follow its own (weird/bad) interpretation of it".

BYD so far is doing much worse in Japan compared to Tesla, despite them having standard lineup of an SUV, two sedans, and a compact. A part of the reason would be that there's no particular motivation for their customers to pick specifically a Chinese car, but it's also true that a lot of Kei cars are sold in Japan, and producing a ground-up Japan-specific product was the solution that BYD took, which, I suppose, seemed to be a bizarre decision to GP.

[protocolture]

>They just cling to whatever they already have and refuse to adapt to global shifts.People in Japan are still using Yahoo and fax machines（not to mention their own bizarrely proprietary text editors,Hidemaru/SAKURA editor, to compare, in china, it's also vscode）.

James May suggests in his doco "The Peoples Car" that the US auto market was like this when Japan was recovering from WW2, giving them the edge. It wouldnt surprise me if after a few years of success that they also stagnate.

[hnav]

That's probably a good thing, the world needs appliance-like cars for markets where EV charging isn't there yet.

Meanwhile Toyota is #1, moving millions of units, something like half of them are electrified in most markets. A 2026 Camry, for $30k, gives the buyer a low-TCO, value retaining, 50mpg, 230hp appliance of a car. That's a rarity.