[griffinli]

An alternative possibility is that a rideshare company sees that Alice always takes the price that's offered so Alice receives the standard price, whereas Bob is price-sensitive so he receives personalized discounts on rides until the prices reach the amount that he's willing to pay.

[jzebedee]

Which is a competitive success story. It's much more profitable to avoid competition with abusive dynamic pricing and punish users for price-shopping.

[aianus]

This is what most airlines and hotels do, the best prices go on google flights and google hotels and the worst prices are in their own apps.

[ndsovate]

That's exactly right. This is a big market and this gives consumers another option to choose best priced rides. Think like you mentioned such as booking.com, sky scanner, Agoda, Expedia etc etc. Competition is good.