[tmnvix]

Convenience is often more important than the traditional price vs quality tradeoff. Water is free. The convenience of bottled water is worth a lot. Apple's "it just works" was marketing gold that recognised the importance of convenience relative to price and performance (something many, many 'computer enthusiasts' never understood).

SaaS will survive. We pay a lot for convenience. You'll never go wrong appealing to laziness ;)

[jorisw]

Not to nitpick but I don't think Apple ever literally marketed "it just works". It just does.

[fragmede]

> "Step one: Plug in. Step two: Get connected. Step three... there's no step three."

-Jeff Goldblum, iconic 1998 Apple iMac G3 commercial