[Anon84]

“Social Physics” is Alex Pentland’s term for this kind of analysis. He’s been using it for a decade or two https://a.co/d/0jcnmbap it’s almost a trademark at this point. Most people (including me when I was working on this stuff) refer to it as human dynamics

That being said, August Comte came up with the name back in the 19th century before settling on “Sociology”