[tgv]

> eye-watering budgets

What do you think Google and Microsoft have? The writer is an MS engineer, deeply involved in Chrome/Edge. This has nothing to do with being able to deliver for the user or the developer, but only for Google's position in the ad market.

[slightlyoff]

Author here. I work for Microsoft and can assure you I am not invested in Google's ad market position (except, perhaps, in the negative sense).