[int_19h]

Higher subscription brackets are likely worse for them. I recall seeing someone calculate that a fully maxed out highest subscription bracket is something like $15K in tokens?

And people paying $100 or $200 are much more likely to max it out for purely psychological reasons - it crosses that threshold where I want to see my money's worth in full. Whereas people on $20 subs are more likely to be there just to get access to better models and features, and are not necessarily even doing any substantial work.

[hinkley]

It's always more complicated than that because the prestige and Early Adopter users are what drag other people to also be customers to avoid FOMO.

Your gym members who got a subscription aspirationally and don't show up are absolutely subsidizing the power lifter who is introducing wear on (tens of?) thousands of dollars of equipment three times a week, but if the regulars weren't there you wouldn't have sold those subscriptions at all. Without a poster child there's no poster.