Who is going to end up capturing all this value being generated is going to be very interesting. Back in 1980, who’d have thought MS would capture the majority of the value from PCs over the next 3 decades, and not IBM?
Was ms even making that much money compared to actual hardware manufacturers? Ms is licensing the os sure but I mean most of the spend was going to the actual workstation hardware and periphery I’d expect. Including stuff not directly tech like herman miller chairs.
Yes! Microsoft made buckets and buckets of money on products with a unit cost that approaches zero. Hardware was vastly less profitable and there's a graveyard full of PC and server makers that didn't survive. Even the most profitable PC makers (Dell and Compaq during the rise of Microsoft) didn't make anything like Microsoft money.
I don't know how to apply those lessons to AI, as long as AI requires so much hardware to operate. If small models actually get capable enough, the shape of the industry changes drastically.
I'm super enthusiastic about small models, but let's be realistic. A distillation is not the whole model (and, in fact, a lot of the small distillations on HuggingFace are worse than the base model...most of the Qwen 3.6 Opus/Fable/whatever distillations get weirder on some dimensions than Qwen 3.6 alone, as I understand it).
There are little models that are very good for their size. I say nice things about Gemma 4 damned near every day. But, I'm not writing code with it. I am using it for finding security bugs, though, as the 31b variant is outrageously good at it for its size: https://swelljoe.com/post/gemma-4-exceeds-expectations/ and I'm also using it as a base for my own training experiments, specifically the 12b which is small enough to train a LoRA for on my local hardware so I don't have to rent cloud GPUs. The 12b QAT can run on your Pixel 10 Pro today and is frightfully smart for its size, and has great vision capabilities.
But, I keep saying "for its size". You have to be realistic about what tasks these self-hosted models can do. They are getting better though. Gemma 4 31b is competitive with models 10 times its size from a year ago. That's remarkable, and indicates where things are going.
So far, it seems to be the reverse of that disruption. Hardware companies, Nvidia, Apple, AMD, Intel, ARM, memory companies, are all having record-setting quarters, and it's actual profits, not subsidized by investors and circular investments (though the hardware companies are investing in the AI companies to keep the hype train rolling).
It is honestly hard to predict. We are currently in everyone is building website/mobile app/gadget era of AI. Very few places are questioning what is worth building.
Short term, we can compare this to 2-3 recent (mini) revolutions: internet, mobile, cloud. Then the answer is somewhat predictable and (somewhat sad personally). Companies owning the main distribution of intelligence (big labs) or distribution of the app/cloud layer (Google, MSFT, AWS) will make most of the money. In fact Google looks well positioned that way with owning intelligence, cloud (and even hardware, if they can get TPUs right as commercial product).
Long term view is interesting and somewhat satisfying (again, personally). We can compare this to industrial revolution, but for intelligence instead of physical labour. I hope, to borrow from Alan Kay's words, the total value generated will be more than what few big labs can capture. Though we will also see normal market dynamics of boom and bust in play. Companies building something useful, patiently will keep winning the markets. But only to get challenged by newer modes of the technology emerging.
In this long term view, the technology per se doesn't offer monopolistic profits to big labs. I think Anthropic is well aware of this and they are trying to extract as much cash from white collar work automation as they can before things are democratised. Contrary to popular opinion, they are also trying to seek a regulatory capture here by to maintain monopolistic position in the US market by scare mongering about China and open source. Its a case study how they managed to keep the good boy image of themselves while doing this.
In the end, I hope the technology emerges as electricity or combustion engine cars. Yes early pioneers (e.g. Ford) were perhaps able to make lot of money. But eventually, the technology was too important to allow one party to have monopoly and we had an abundance market which enabled jobs and money for a lot more people.
Edit, postscript : Dario, Sam and even Jensen will end up looking like the new the John D. Rockefeller's of this era. I'm personally hoping Demis Hassabis actually solves something much more important (problems in diseases, biology etc) with AI.
> we can compare this to 2-3 recent (mini) revolutions: internet, mobile, cloud.
I would not put "cloud" at the same level as Internet and mobile. Cloud is just a layer on top of hardware that in the end makes almost no difference for Internet to exist and operates. Said differently: I doubt the world would be different nowadays without "the cloud". But it would definitely be different without Internet or mobile (smart)phones.