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by altmanaltman
17 days ago
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It has everything to do with credit cards if you understand what the parent comment is saying. Credit card allowed people to use something else other than cash when internet banking/digital payments wasn't available and smartphones were not a thing. Their entire society adopted credit cards as a very normal way of payment even for everyday stuff since it offers convinence over cash and rewards. Yes India got credit cards but it was not widespread and people did not use it as a daily thing since most stores/outlets did not have the card swiping system. UPI solved this problem very well since you just need a QR code and a valid bank account and no transaction charges making it perfect for day to day spending. We got digital payments and smartphones together. But in the US for example, credit cards came much earlier and were able to capitalize very well since there wasn't a lot of the technology at that time which we take for granted today. |
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People up until one-two generations ago completely rejected the use case for credit cards for payment, since they just did not want to swallow the premise of using credit as a payment instrument. If that doesn't happen, credit cards do not take off (just as what you are saying). The problem wasn't as much as systems were not available; systems were available but people did not want it. Merchants swallow the cost if the demand comes (this is what is happening right now; credit cards are becoming mainstream despite UPI being there, because younger generation loves using them, and more merchants than before are allowing credit cards on UPI even though they can reject them, because people want to use credit on UPI as well). People at that time just did not want to use credit, so merchants had no incentive to bear costs. Kali Mody brought Diners Club to India in 1961 (my father has fond memories of that instrument). CBI introduced the first bank-issued credit card in the eighties. The system was _always_ there. People just didn't feel they wanted to use it.
People also forget that UPI is not just for consumer-to-merchant. It's also a P2P system, which credit cards definitely aren't.
You make a system that people want, people will use. People used UPI.