Sure but the intention was to compete with Figma, and they are to a degree.
The success of their tomfoolery is really a separate issue from if they are engaging in said tomfoolery, which I think they are. I also think anyone expecting honestly from this is naive.
Bad people doing bad things are not stupid, in fact they're usually pretty smart. Nobody is gonna come out and say what's going on, because that's purely self-destructive. We will get leaks and lawsuits slowly, much like OpenAI.