[kmeisthax]

This more or less answered my question in exactly the way I was dreading.

The option to register and manage PLC rotation keys should be built into the Bluesky Appview itself, sitting right next to the existing option to verify a domain with your did:plc string. Having the option only exist as a command line tool means most people aren't going to use it and third-party PDS hosts are going to be a pain in the ass to use for people with data already on Bluesky's PDS.

I'm also not happy about the existence of the PLC directory at all, mostly because it's not really explained all that well in the Bluesky interface. I assumed PDSes were just identified by their domain name (like a Mastodon instance is) - and while that is an option with did:web, it's not the default option, and you cannot migrate an identity between PLC and DNS governance. Hopefully that will change.