[d4ng]

Vendors now cannot get X pounds with Y pounds advertising outlay to make Z pounds per unit of wares. To continue making Z money per unit of wares, with previous S pounds price charged to consumers per unit, add significantly more than reduction in Y advertising per unit to S to offset reduced "brand" "awareness".

[YurgenJurgensen]

Brand awareness is a Red Queen’s race. Attention is a finite resource, and ad spend mainly exists to counteract the spend of your competitors.

[d4ng]

No one buying shit anymore. People still buying shit elsewhere. GDP and tax revenues fall relative to others. Deflationary aspects. Market leaders complain through lobbying groups. Repeal. Back to square one.

[YurgenJurgensen]

That’s just a restatement of your previous point. Pretend I restated my response.

[d4ng]

I don't agree. They are two separate depictions of what might happen as a result of applying a tax on advertising. They may well coincide with each other, however. Saying that the second is a restatement of the first is like saying two interpretations of Piero Manzoni's "Artist's Shit" are restating the same fact.