Ah, the difference is in the richness of the signal sent back to the company. TikTok knows what content you’ll engage with and what demographic/social clusters you belong to. ChatGPT knows what you think, how you reason, your personal history, your hopes, your worries.
These AI companies, if they don’t implode, will bring campaigns that make Cambridge Analytica look like someone handing out flyers at the mall.
depends. I, for one, take control of what I consume on social media. Bluesky's design allows this. YouTube also, if you turn off recommendations, lose watch history, and vet your subscriptions
What makes you think they’d restrict this to logged in accounts? Not so long ago, Meta got caught building “ghost” social media profiles for people who didn’t have accounts on their platforms. They essentially constructed a “missing puzzle piece” based on people this person knew who did have profiles in publicly available information. Building a psychosocial profile on a user who has not set up an account yet using AI would be trivial.
These AI companies, if they don’t implode, will bring campaigns that make Cambridge Analytica look like someone handing out flyers at the mall.