[Aperocky]

But why should apple invest in developing their own models? Why would it be correct?

Or phrase it in a very similar ask, why don't they invest in power plants? The model space is truly crowded, what do they gain or recover suppose they are SOTA? Across the Pacific they are pumping out free models that are only 6-12 months behind. What business sense does it make for Apple to develop their own models?

[mathisfun123]

apple has invested in training models

https://machinelearning.apple.com/research/introducing-third...

they just suck

[mlrtime]

The average apple user doesn't care about models, they care about inference.

I agree, apple shouldn't invest in their own models. But they should have close to the best inference + end user design.