[thimabi]

I wonder why they haven’t simply continued to rebrand Codex as a general-purpose tool. ChatGPT Work is a convoluted name and continues the trend of having separate brands for separate things, what runs counter to OpenAI’s purported goal of unifying every workflow into a single “superapp”.

Worse still: what happens when your workflow involves both coding and general knowledge work? Are you expected to switch apps, or switch settings? To me, it sounds very confusing and inefficient, and not at all what I was expecting.

[beering]

because every non-programmer hears “codex” and thinks that it’s for coding only - seems like a large hurdle to adoption. claude has been successful with cowork branding which makes sense.

[serial_dev]

It looks like the ChatGPT is a very strong brand despite the confusing name (who the hell knows what GPT stands for?)

[paxys]

Doesn’t really matter what it stands for. ChatGPT is one of the most recognizable brands in the world right now.

[copperx]

It never matters. Remember 'Google'? People thought it was the dumbest / dorkiest name ever.

[materialpoint]

Isn't Microsoft heavily invested? As one should know, Microsoft are experts at confusing and contrived naming with no connection to reality: Windows Home, Windows Home Premium, Windows Professional, Business, Premium, Small Business etc. Now it is Copilot: Copilot, Copilot Plus, Copilot 365, pretty and Copilot Copilot too, I guess. And ofc Microsoft points, the currency for Xbox. And yeah, anything is Xbox too.

[sailingparrot]

> I wonder why they haven’t simply continued to rebrand Codex as a general-purpose tool.

They have, if you try to download ChatGPT app, it actually downloads codex now, and the first screen is "Codex is now the ChatGPT App"

[cbovis]

I think they're grappling with the fact that their positioning needs to be as the operating system but they don't have a leg in currently and destabilising the existing OS players is a monumental task. So they're stuck with the super app direction that just doesn't make sense for how the future of AI UX is envisioned.