[spankalee]

Yes, there's really two parts to a "vanity" domain: I want a nice looking email address, and I want to own my email address no matter what service I use. It's nice to be able to also use an awesome service like Gmail on top of it.

It's worth some value to me, but $50/user/year is a bit much for a family of ~5 light email users.

[ikailan]

I think this is only for new customers, not existing ones.

[taftster]

Right, but we're talking about the (now current) pricing model. There are many many many small family units that have not yet converted to "vanity" gmail. Now they won't ever.