[cobbzilla]

> Treating anti-micro-plastics as a "religion" rather than a subculture based on a meme deserves a bit more nuance.

Agreed, and I think we satisfy your two conditions and many more.

If I read you right, question 1 pertains to irrationality, and question 2 pertains to powerful storytelling.

OK here’s one example that shows you are on the right track, but there is still more.

My ex-wife is gluten free. This single choice never comes alone. in my ex-wife’s case, she also believes in the healing power of crystals and essential oils. (Irrationality checkbox); I cannot describe her vision of cosmic creation but I guarantee it involves witchcraft/folk magic and differs from traditional dogma (Storytelling checkbox).

BUT THERE IS AT LEAST ONE MORE VERY IMPORTANT CHECKBOX! A good religion also prescribes a proper way to behave and act in the world for maximum benefit in the afterlife. In these newer religions, the afterlife is “the health of the planet”, so one must do everything in this life to ensure you do not hurt that future.

[Apocryphon]

To be fair, that wasn't meant to be an exhaustive list of criteria for what constitutes a religion, nor is the second one really a criterion for inclusion, just a couple of points I was thinking of. For the first, I would hesitate to label microplastics skepticism as baseless as the other two examples I listed, as there seems to be some studies that suggest they're not great for the human body? But sure, forming an entire belief system about how they're the anti-panacea for all of modern ills is certainly unfounded.

The second is more prescriptive-suggesting than descriptive. What motivates the desire to create single scapegoats for all of modern ills? Maybe a breakdown in public trust in science, lack of comprehensive medical education, spread of misinformation, political polarization (lots of these health fads end up embroiled in culture wars), etc. So that's a host of issues to work on. And at the same time, the anxieties they are preoccupied with- widespread changes to people's bodies, for one - do need explanations for, otherwise people will flock to just-so stories.

Your introduction of a third point about how a modern pseudo-religion provides a call to action to achieve a desirable afterlife that actually exists in this life (e.g. some unspecified healthy future) is rather inspired. Reminds me of the phenomenon of how secular cults of political personality now appear to be moving in on traditional spirituality. Superstition, it would seem, can exist even without belief in the overtly supernatural.