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https://www.ookla.com/articles/ireland-national-broadband-pl... > The pattern is unambiguous. In townlands still unserved by mid-2026, LEO provider Starlink has grown relentlessly and now accounts for 14.3% of fixed samples, approaching one in seven. In townlands where fiber arrived in 2021 and 2022, Starlink’s share has remained below 2% for five years, with no growth despite the same marketing, pricing, and availability. (The context is that Ireland has spent the last six years building a fibre network for every rural premises in the country, which is now almost done; it will be complete late this year or early next.) The problem for Starlink is, it works okay as a business model... Until fibre arrives. Then it's dead. So, long-term, Starlink's market is, essentially, countries which are too poor to do a rural fibre rollout (and bear in mind that it has become much cheaper to do so). Like, what's the bull case for Starlink? In a decade, you've got to assume that areas unserved by fibre won't really be a thing in the developed world. |
Fiber is better once it's installed, but installing it is hard.
Rural areas in the United States have been promised fiber for a very long time and it's still nowhere close to universal. Some policymakers have decided that we should fix this with massive federal subsidies but the rollout botched so thoroughly that it became the anecdote of choice for Ezra Klein as he promoted his "Abundance" book.
I was just at my in-laws' in rural PA; unreliable Internet that runs at about 6Mbps down costs around USD$70 a month, and that was after my father-in-law haggled to get the bill down. I pitched him on Starlink, which is now cheaper than that.
It's a lot cheaper to put up a 5G tower than to run fiber. I'm not sure about Starlink's costs to launch but I know for sure they don't have to deal with the provincial fights that happen over trying to be the second service provider in a municipality.