[wowczarek]

>> How is THAT legal

> Why shouldn't it be? Companies are free to set prices to whatever the market will bear.

Those are the rules of a free market, I'm not contesting this in general, but we're practically talking deceit here. IMO the pricing for a "crucial subset" of WHO's essential medicine list (as if "essential" wasn't atomic enough...) should be capped, plain packaging enforced and no advertising campaigns permitted. Medical professionals being bound by law to inform of the availability of generics in certain jurisdictions is simply not enough. I'm not saying this is realistic or achievable, but it would benefit the society. That same list also includes common antidepressants and antipsychotics for example, even if it's under palliative care management, and those are biiig money makers.

As to the rest, fully agreed. With own brand groceries quality does often follow pricing, but doubting the quality of pharma generics is doubting the whole regulatory system - not unwise - but if we do, that should equally, and especially, apply to the big names for whom more money is at stake, with the good side that this brings (rigorous testing) and the bad side (shady practices).