[TheOtherHobbes]

Facebook chose that business model. It wasn't forced on it.

The terrible thing about social media is that has real utility. If you take away the addictive optimisation and surveillance and leave the local networking, forums, discussion groups, and small sales and basic ads you still have a very viable business - somewhat smaller, but still wildly successful.

But the point of Facebook is surveillance and belief/behaviour modification. The services provided are secondary.

[austin-cheney]

Nearly everybody is already aware, but some people choose to use Facebook anyways. That is their choice.