Sort of - it's collective wrongdoing. Individuals on the street do not do this to each other. Individuals in groups justify their tiny contribution as insignificant towards the aggregate societal harm the organism does.
Leaders like Zuck, on the other hand, have no excuse.
And marketers, there's still time to save your souls and find honest work.
At the scale of these firms, it is an issue of incentives, more than it is personal responsibility.
I know that many of the people who worked in safety flagged issues. I know NGOs and victims reached out to people in the firm over and over again.
Humans wanted to do the right thing. Its just that for other humans, they had to answer to shareholders and they had a far stronger set of incentives to ensure they made “number go up”.
Your string of people doing the right thing, makes little headway in the face of the tide of other humans who have incentives to increase time on site.
Leaders like Zuck, on the other hand, have no excuse.
And marketers, there's still time to save your souls and find honest work.