[DeepDuh]

Very insightful. Each point seems obvious after the fact, but it's good to get some validation on this 'obviousness'.

How do you handle the reports after login? Is it just a webview presenting the same content as the web app? I assume it's not too js heavy, so you don't run into performance issues?

[AvrumL]

Avrum from FreshBooks here (one of the authors of the post).

After login, the 'Create Account' and 'Login' buttons are replaced with two links: 'Email me a link to Reports' and 'View Reports in Safari'.

The primary call-to-action is the email because we recognize that the viewing experience for a traditional accounting report is still best on a computer (we actually say that in the copy). That said, if you need access immediately we provide it in a webview that shows the same content as the webapp (as you guessed).

Performance is fine on these pages but ultimately not as good native.

[DeepDuh]

I like the thinking with the emailed link. So you basically have three buttons, one for email, one for view in safari, one for the webview? wouldn't it be more direct to show the webview immediately and give the other two options through some contextual menu?