[AlexandrB]

> Buy a plethora of studios.

To be fair to Phil Spencer, this was the strategy across the industry right after COVID. Remember the shopping spree Embracer Group went on between 2020 and 2022? I think we were in an e-sports & live service bubble that has now popped.

[pjmlp]

Yeah, but most of them weren't platform owners, thus did not had the issue of exclusives vs cross-platform.