This has been a recurring theme since the dawn of video games: Everyone talks about graphics (devs and gamers), but ultimately the good and beloved games are the ones with great gameplay.
It was more interesting when there were real tangible improvements. Game graphics has been like smartphones for a good long time now. Performance and feel (low latency and high consistency) still matters though, that is not solved, but it's also never marketed. Quality is not included with a UE license.