[swiftcoder]

> They spent about 70 billion on activision blizzard

A cynic might say they spent most of that for King, which continues to be profitable. The rest of Activision Blizzard just came along for the ride

[disgruntledphd2]

Call of Duty absolutely prints money, fwiw. King are weird because they basically have been doing the same game in different skins for like 15 years now.

[swiftcoder]

> Call of Duty absolutely prints money, fwiw

It does print money, but it is also extraordinarily expensive to keep the money-printer fed. Current estimates place the production + marketing costs of a Call of Duty north of a billion dollars.

At that kind of spend, it only really takes 1 or 2 botched releases to make the financial equation look a whole lot less rosy...