[bgirard]

> As the person holding the money, it's my job to look at what is effective and what the active ingredients are in any given product.

But I don't have time to do that. I would rather have a retailer do that curation for me and provide me with effective high value products, and stand behind returns when they miss the mark. Then as a customer I can reward them for that value added work.

That's why Costco is great most of the time. Although they sometimes miss the mark with certain products they stock.

[geraldcombs]

Additionally, if I'm buying cold medicine there's a really good chance I have a cold, and my ability and inclination to carefully analyze the ingredient list on a box of medicine smear-printed in 3pt sans will likely be diminished.