But even the market for "photographers" is arguably in secular decline. Smartphones and AI have turned everyone into a photographer. The world is awash in visual content.
It's true. Magazines sales are dead. Product photography is probably toast (I'm seeing companies test what they can get away with using AI generated images of their food/products right now). Sports? I don't even follow it but I suspect it's all video content now. Funny enough wedding photography seems to be doing fine as far as a commercial segment goes.
But there are segments of the market that were always small, and AI doesn't threaten. Namely, fine-art and long-term documentary. The kind of work that gets shown as exhibition and sold as prints or photobooks. I can't imagine this stuff be supplanted by generative AI, because it has never been about economic efficiency. It's a labor of love for a photographer to work on a project for years at a time because the subject is important to them. And the customers of these works are not likely to accept lower-cost substitutes produced by a AI. The whole thing is too much about taste and thoroughly infused with humanist ethics. When I buy a photobook, I want to know that the artist lived and produced what I'm seeing, not just that it's pretty ink dots on paper.
From a market analysis perspective it's foolish to cater to these tiny and commercially nonviable artists. However, they have enormous esteem and influence within the community, and make part of their living as educators. I believe making tools that they need, and without blood-sucking cloud subscriptions, you are indirectly marketing to all the creatives (usually tending toward commercial) who attend workshops and see what tools they are running the workshop with.
But there are segments of the market that were always small, and AI doesn't threaten. Namely, fine-art and long-term documentary. The kind of work that gets shown as exhibition and sold as prints or photobooks. I can't imagine this stuff be supplanted by generative AI, because it has never been about economic efficiency. It's a labor of love for a photographer to work on a project for years at a time because the subject is important to them. And the customers of these works are not likely to accept lower-cost substitutes produced by a AI. The whole thing is too much about taste and thoroughly infused with humanist ethics. When I buy a photobook, I want to know that the artist lived and produced what I'm seeing, not just that it's pretty ink dots on paper.
From a market analysis perspective it's foolish to cater to these tiny and commercially nonviable artists. However, they have enormous esteem and influence within the community, and make part of their living as educators. I believe making tools that they need, and without blood-sucking cloud subscriptions, you are indirectly marketing to all the creatives (usually tending toward commercial) who attend workshops and see what tools they are running the workshop with.