[verdverm]

Are they not reading the room on consumer sentiment around Ai? People are turned off by "Ai" enable devices across the board. Companies like Verizon have taken notice, still see TVs being advertised as "Ai" tvs

Also notoriously hard to break into the apple brand, they'll have better luck getting android users, but they will have to get major cell carriers to carry their device to have any chance in the market.