[abarrera]

We allow startups to push their stories in the system. The platform does some semantic analysis, figures out what is your startup is doing and pushes it to the right blogger/journalist in the right market. On the other hand, bloggers get access to a stream of stories that are suited either to their preferences or to the topics they tend to write about. Essentially something like match.com but with startups and bloggers.

[ariera]

That's much more clear to me now