| Really love it when I stumble upon a new service that isn't only cool but also really useful. It's not common for me to add an app that I'll actually use daily or even weekly. It's also rare to see so many App Store reviews actually being lyrical. Some (UI/UX) thoughts for you Bradford: - Someone said that Flipboard looks better, I disagree. Flipboard (as well as Summly and others) might be a bit more "sexy" but Prismatic has better functionality + algorithm. Your funnel is really great. - The flashing Facebook/Twitter/Google buttons are really annoying. It also makes me think that I'm accidentally hovering these buttons. Does this dramatically increase conversion? - Someone mentioned here that your growth is not great (25K weekly). Do you think that only traditional sharing options will be enough to achieve growth corresponding to the goals this Series A indicates? I'm also thinking that maybe it would be smarter to focus on only one platform (i.e Facebook only) until you've figured out how to grow virally. - The iPhone experience was much better than the desktop one. This may be because: 1. Your visual design is very different on desktop compared to iPhone. It's impossible to tell that it's the same service. 2. The desktop layout is confusing: - The images are unnecessarily large (at least the really large ones) - There's something about the font that's not great (take a look at Scala that the Stockholm/Berlin based Readmill is using) - Seeing zero stars and comments on almost each article is a bit boring, it's not clear where the "home" button is (since it's located to the right) - I can't see why there's such a distinction between "home" and "world news" - why not just get rid of "world news" and have a much more logical right menu - "Your suggestions" in the right menu are great but it doesn't make sense to scroll horizontally. Etc etc. (Should probably write you an email with screenshots + arrows instead...) - The iPhone UI/UX has some flaws as well IMO. The menu is not always logical: 1. Since you've selected lots of topics in the funnel in order to add them to your affinity algorithm it's confusing that touching the suggestions in the menu takes me to a separate page instead of adding them. To add them, I apparently need to click the plus icon to the right. I'd suggest you to add an arrow to the left of each suggestion to solve this issue. 2. There's not a clear way to my "home" screen. "Home" is located under "Your activity" (why?!) and has some sub-categories; I'm still not sure why (in my case) Programming, Startups and The New York Times are located below the home-button. 3. The headlines are not too pretty (too bold/too big) and "Search" is slightly less bold which is not too nice (but obviously these are just details). Well, thanks a lot for building a great service. :) EDIT: Just saw that your designer Mikael is also a ~22yo designer from Stockholm, no wonder I'm a fan. |