While the bubble is real, my family and friends mention AI much more than they did a few years ago. They notice the content on YouTube, the news cycle, real and speculative job impacts, funny images, ability to plan things with chatgpt, etc.
Ah, the thrilling danger of deciding not to include an /s thinking that responders would infer the tone from the lighthearted brackets I made sure to include. And anyway, I said almost didn't I? /s