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>That's Micron's problem. Nobody held a gun to their heads and made them accept the prices Apple was offering. Micron willingly took those deals.

Then they risk losing Apple as a customer, with empty Fabs running which cost them most money. And pile of stock unable to be covered by any other player in the market.

The power is over at the buy side. The sell side have very little leverage. Hence they some times come together, and then they were called price fixing.