[sholladay]

I understand the appeal, but let’s be honest. Costco is designed for rich people who think they are frugal. You drive your big SUV there to load up on months worth of food and goods, which you can only do because you have a big house with enough storage for all of it. And who cares if some of it goes bad because you can always go back for more and hey it was so cheap anyway. You even pay a membership for the privilege.

[cavoirom]

I think average familiy could do better at financing so that they can affort to plan for 1 month or more on groceries. For me, it's not about rich, it's about planning, I must know exactly what I need before I go there. It save time and but stability, I have at least 1 month buffer on common goods shortage.

[probablycorey]

46% of Costco shoppers are middle class (earning $40k-$125k) and 33% are upper class and according to market research companies.

Membership is $65.

You don't need an SUV to shop at Costco, it is easy to load the groceries into a sedan.

[whall6]

I’m not sure you have to be that rich to pay the $300 per year membership to buy food at loss leading prices. The bulk sizing of everything at Costco is overblown anyways. I wish it was bigger

[AstroJetson]

Membership is only $65 a year and I save more than that on diapers. So it pretty easy to cover the fee.

[culi]

I know it's not your point, but the idea that SUVs have more cargo space is a myth. They are large cars with really thick hulls but they do not compete with station wagons, minivans, etc when it comes to cargo space

https://www.consumerreports.org/cars/buying-a-car/measured-c...

[insane_dreamer]

I go for the $1.50 hotdogs

(just kidding, but they are the best priced hotdogs anywhere! smart move by Costco even if it loses money on them)

[kulahan]

If you think "has an SUV and can buy food in advance" == "rich", then the billionaires truly have scrambled your brain.

[inigyou]

We don't know from which perspective they're speaking. They might live in a dense European city in an apartment without a car and without parking, and with a supermarket 10 minute's walk away.

[kulahan]

It’s safe to default to America. Anyways, an SUV is not a sign of wealth in a crowded city. It’s typically the opposite - they can’t afford a car for the city, so they use the one they already have. If you really want to use that idea, you’d default to trucks. 90% are $100,000 pavement princesses.