[cloudwalking]

Instead of an insurance comparison service, these guys should start an actual auto insurance company.

Nobody likes insurance companies, so there's certainly a market for an insurance company that people love.

Be ambitious. Build something big. Comparison sites are not a big or ambitious idea. Comparison sites are a feature of bigger platforms. If you're building a platform, call it that. Otherwise, build something bigger.

[fiatmoney]

Insurance is one of the most highly regulated industries out there (even more so than banking). It's also almost entirely regulated by state insurance commissions (-> many arcane one-off regulations, and a fair amount of political games). Take the regulatory difficulties Uber, etc. are running into, and multiply by 100.

[w33ble]

According to the article on pandodaily (also on the front page at the moment), that's part of what they are doing too.

http://pandodaily.com/2012/12/05/from-kidnapping-and-bribery...

[schrodinger]

Agreed. I thought that's what it was at first, and I got really excited :)

[cloudwalking]

Me too! :(

[schackbrian]

"Empirically, the way to do really big things seems to be to start with deceptively small things."

http://paulgraham.com/ambitious.html