[AceJohnny2]

I wonder how they achieve the lighting effect from the banner picture? It doesn't look like the Adafruit panel has backlighting built-in, and there isn't anything added in the project.

[petee]

I see some kind of illumination from below/behind the display. Being from Gamers Nexus, I'd be shocked if it was manipulated. Maybe just a really steep sidelite

[ZiiS]

They are very reflective; a light from near the camera could look like that, but could be seen as a misleading choice.