[NobodyNada]

> Beato doesn't do much hour-long unscripted talking to the camera. Those videos are typically only about 10 minutes long.

The videos are heavily edited with many cuts. So, I'd guess the production process is "have him talk for an hour, then edit it down to a 10 minute YouTube video".

> In any event, Rick Beato seems like a normal human being, albeit a somewhat goofy dad-rock oldie. 12Tone comes across as an aspie weirdo. I'd rather have more of the former.

And that's...kind of the point I'm making? The amount of effort put into the content of Beato's videos is quite low, with probably a couple hours at most of time put into research, coming up with talking points, and recording. But a lot of effort is spent on production, in order to make content that feels relatable and punchy and palatable to a mass market. It's junk food, and junk food sells well.