[vitally3643]

That's literally just a con. People have been doing this since the dawn of history. The only unique bit is the sheer scale it's happening at now

[4fffsa]

Zuckerberg influenced people to hand over their personal data.

His team then enabled lots of people to become influencers. Those influencers influence their followers to buy products (aka generate ad-revenue).

And that is the pure essence of the business model.