I always thought of developer relations as essentially a tech-sales role. Isn't that ultimately what its trying to do, "educate" people to use your product?
It depends but generally its a marketing focused role with an inherent sales pitch - helping you to solve problems with their software means you buy more of their thing and get their brand out there.
Seeing a lot of it collapse into "solution engineering" (tech focused sales) or "forward deployed engineers" which basically are all different versions of the same idea with less marketing focus.
This definitely exists in the medical sector but it’s in the sales org. Plus I’m sure they have people who come over to show how to operate the MRI machine you bought
Seeing a lot of it collapse into "solution engineering" (tech focused sales) or "forward deployed engineers" which basically are all different versions of the same idea with less marketing focus.